Client goal/ needs

To create a brand that honoured Nonna Flora and her classic Italian dishes. A best kept family secret! Launching during the COVID lockdown, the clients goal was to create a strong refreshing brand with a social presence to stand out in the Toronto food scene. 

Solution

The strategic and visual goal was to communicate the clients mission in an authentic way in order to expand. The chosen colour palette icons and imagery stand for traditions and the deli's true representation, while the modern word-mark and graphic elements emphasize company's ability to modernize.