Client goal/ needs: Miskimama needed a brand refresh in order to reach a broader audience. She wanted to keep the essence of a traditional Peruvian bakery while remaining relevant to a contemporary market. 

Solution

The strategic and visual goal was to communicate Miskimama's mission in an authentic way in order to expand. The chosen colour palette and chosen icons and imagery stand for traditions and the bakery’s true representation, while the modern word-mark and graphic elements emphasize company's ability to modernize.